Castrol Worldwide

Castrol worldwide
Castrol began expanding its business outside the U.K in the early twentieth century. The expansion began in Europe reaching out to the more advanced countries that are making use of the new technology and have developed their own engines. The company did not commence expansion until after the first world war where machines where used in large numbers and in extreme conditions, hence the excellent performance of the lubricant was recognised.  As Europe and America accepted the use of these machines, greater demand was made by eager customers. Realising the huge market potential and the need to satisfy the large upper and middle class who have found it a more convenient way to travel, the company opened new offices while retaining its headquarters in Pangbourne, U.K.

There was then need to reach out to more prosperous countries across the world such as those in the British colonies like India and South Africa. The Indian office opened in 1910 but did not start operation until 1919 while the South African branch commenced business in June 1929 and Mexico in the 1960s. By 1968 Castrol products were on sale in more than 140 countries.

Burmah Castrol announced in 1997 that it aims to reorganise its global business, covering the commercial, consumer, marine and industrial markets. They added that the consumer market has a huge potential and growth as well as in other sectors especially in the developing economies.
Castrol partners with leading manufactures in the original equipment manufacturer (OEM) in the motor industry and other related sectors across the globe. The partnership ensures both organisations take part in the improvement of the global performance of the brand leading to satisfaction of the customer.

The company is currently the strategic partner in lubricants for Jaguar cars Ltd, Volvo car corporation, Aston Martin, Land Rover and a world leading manufacturer of construction equipment. To strengthen its brand image across the world, the company associates itself with sponsorship of motor sport and other global sporting activities such as the FIFA World cup, UEFA  and cricket competitions.

With operations in over fifty five countries across the world and sales to more than one hundred and fifty focussing on the brand value and customer needs, the company is well positioned for maximum profit and future success.