Castrol Logo

EVOLUTION OF THE CASTROL LOGO
In developing a brand strategy the logo is a critical element to consider, it is the image embodying an organisation. Throughout the company’s marketing campaign, logos are designed to bring to the consumer’s memory the company image thereby attracting the attention of the customer. A logo should be consistent, memorable and versatile displaying to the audience what the brand represents. A Logo is an important consideration after a brand has been established, in other words after all plans had been done for the business take off.  Marketing strategy will then be applied which includes a logo, depicting the corporate identity the company.  
The Castrol logo represents simplicity and strength yet easy to remember with its mixture of dark green, red and white. The first Castrol logo was unveiled to the public in 1917; it was rectangular shaped, the name Castrol written in red, while Wakefield and motor oil were written in white on a green background. In 1929 a new logo was designed with the word patent added, however, the green background was replaced with white, the Castrol name was still written in red, a new word ‘patent’ was included, written in white over a red background while the words Wakefield and motor oil are written in green, the colour black was added to the logo covering the outer wall of the rectangular box.
A new logo designed in a circle was designed in 1946 to replace the rectangular one. The circle was on green background over a white surface, while in the centre of the circle the Castrol name was written in red, the words Wakefield, patent and motor oil were written in black over a white ‘L’ shaped background. In 1958 a new logo was introduced, this time the black circle was removed leaving the green circle and the white arrow shape. The word Castrol was written on red and placed on the white background. This time around the words Wakefield and motor oil were removed leaving just the Castrol name standing boldly.
By 1968 the company designed a new logo with just the name Castrol written in red on white background, the green circle was retained while a green square was put over a white background. On its 100 years anniversary a new logo was developed showing Castrol in red with the one hundred   in red and green, a red and green ribbon crossed one of the zero’s while the one hundred seemed to be moving fast. At the bottom was a small square shaped logo of Castrol written in red over a white and green background, the words ‘lubrication solutions since 1899’ was written on black ink.
By 2001 a new logo was unveiled, this time around the name Castrol was written boldly in red over a white background replacing the green, the green circle and the ‘L’ like letter in white were placed besides the Castrol word while a green line surrounds them. In 2006 the same image was created but the bright red was replaced with a darker one.